ColourPop
Sr. Manager, Brand Partnerships, Collabs & Licensing
Sherman Oaks, CA - Full Time
ColourPop is all about accessible, trend-driven beauty that moves at the speed of culture. Known for rapid launches, viral moments, and a passionate community, we create high-quality, cruelty-free products that bring what’s next in beauty to our fans first. As part of the Seed Beauty family, we redefine what it means to innovate fast — and have fun doing it.
**This position will be onsite in Sherman Oaks 4-5 days/week. Only Southern CA based candidates will be considered
1 Job Overview
ColourPop is looking for a Sr. Manager, Brand Partnerships, Collabs & Licensing to spearhead our licensing and collaboration efforts and drive brand growth through strategic partnerships. This role owns the licensing strategy end-to-end — building the multi-year pipeline, leading negotiations, structuring deals, and managing the financial performance of every partnership. What sets this role apart is the lens: licensing here is a marketing and brand-building discipline. Working in close partnership with the VP of Marketing, you'll pursue deals that build brand equity, drive cultural relevance, and bring in new customers — not licensing for licensing's sake. You'll bring strong negotiation skills, a sharp read on market and cultural trends, and the ability to turn partnership opportunities into successful, revenue-generating collections that show up in-market with real marketing behind them.
2 What You Will Do
Licensing Strategy & Pipeline
ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more. The annual salary for this position is $125k-$145k DOE + discretionary annual bonus.
**This position will be onsite in Sherman Oaks 4-5 days/week. Only Southern CA based candidates will be considered
1 Job Overview
ColourPop is looking for a Sr. Manager, Brand Partnerships, Collabs & Licensing to spearhead our licensing and collaboration efforts and drive brand growth through strategic partnerships. This role owns the licensing strategy end-to-end — building the multi-year pipeline, leading negotiations, structuring deals, and managing the financial performance of every partnership. What sets this role apart is the lens: licensing here is a marketing and brand-building discipline. Working in close partnership with the VP of Marketing, you'll pursue deals that build brand equity, drive cultural relevance, and bring in new customers — not licensing for licensing's sake. You'll bring strong negotiation skills, a sharp read on market and cultural trends, and the ability to turn partnership opportunities into successful, revenue-generating collections that show up in-market with real marketing behind them.
2 What You Will Do
Licensing Strategy & Pipeline
- Lead the licensing and collaboration strategy, ensuring alignment with overall business and marketing goals, and map out a 2–5 year pipeline
- Develop and execute long-term licensing strategies that align with the company's vision, brand equity goals, and market trends
- Conduct regular market analyses to identify emerging opportunities and potential risks
- Partner with the VP of Marketing to identify partner and IP opportunities that build brand equity, drive cultural relevance, and fuel new-customer acquisition
- Lead negotiations with potential licensing partners, ensuring favorable terms for the company
- Draft and review licensing contracts to ensure compliance with legal and business standards
- Work closely with legal and finance teams to ensure proper risk management and financial structure for licensing deals
- Manage day-to-day communications with partners to resolve issues, manage timelines, and ensure compliance
- Determine SKU mix, pricing, and overall size opportunity for all collections
- Monitor the financial performance of licensing deals and partnerships, including sales performance and royalty revenue
- Manage all E&O inventory and provide product lifecycle recommendations
- Manage Off-Price channel negotiations and relationships for product liquidation
- Explore and evaluate additional channels of growth, including internal and retail expansion
- Ensure every licensed collection aligns to the overall brand vision and builds brand equity, in collaboration with the VP of Marketing
- Partner with marketing channel owners to build out GTM strategy and ensure all marketing follows partner guidelines
- Work closely with product development on artwork, shade selection, and names, and ensure approvals are tracking to hit key dates
- Collaborate with partners to ensure alignment with brand vision and product quality
- Partner with account managers to sell in collaborations to retail channels
- Bachelor's degree in Business, Marketing, or a related field preferred
- 5–7 years in licensing, partnerships, or business development, with a proven track record managing cross-functional teams and executing successful licensing strategies; Beauty experience preferred
- A commercial deal-maker with a marketing sensibility — you understand how a licensing deal builds (or dilutes) brand equity, and you structure toward the former
- Strong negotiation skills and experience drafting and reviewing contracts
- Deep understanding of market trends, cultural shifts, emerging opportunities, and risks
- Excellent communication and interpersonal skills, with the ability to manage internal and external stakeholder relationships
- Experience working with legal, finance, product development, and marketing teams
- Analytical mindset with the ability to monitor and report on financial performance
- Strong problem-solving skills
- Ability to work independently and collaboratively in a fast-paced environment
- On-site role based in Sherman Oaks, CA
ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more. The annual salary for this position is $125k-$145k DOE + discretionary annual bonus.
